Five Guys NSC (National Safety Council) Conference
Responsibilities: End to End 3d pipeline, Modeling, Animation, Texturing,
Look Dev, Rendering, Compositing.
Insights
Five Guys requested a Las Vegas casino-themed animation to open its National Safety Council Conference. The visuals centered on custom-branded poker chips created specifically for the event, serving as an attention-grabbing centerpiece for the opening and closing segments of each day.
Deliverable
I developed a cinematic fly-through animation that brought the custom-designed poker chips to life, building toward a dramatic hero reveal featuring the conference tagline: “Five Guys Operations – Bet on Red.”
“Burgers and Fries” Translations Around the World
Responsibilities: Graphic Design, Motion Design, Illustration.
Insight
Five Guys sought to highlight its global reach through in-store digital marketing initiatives. The concept centered on a series of brand-consistent motion graphics featuring the tagline “Burgers and Fries,” translated into the local language of each store’s market.
Deliverable
Building on Five Guys’ established visual identity, I redesigned the initial concept to better align with the brand’s aesthetic. The project required a custom-illustrated world map designed specifically for spherical 3D projection. The goal was to create a seamless animation loop in which individual countries were highlighted as the tagline changed languages. To achieve this, I created and animated pixel-accurate maps of each country, synchronizing the highlights with the rotation of the globe and the changing translations. The result was a clean, elegant animation that maintained brand consistency while showcasing Five Guys’ global presence.
Five Guys Games “The Gauntlet”
Responsibilities: Character Design, Enviornment Design, 3D
The Gauntlet
The Five Guys Games is a global employee competition featuring more than 40,000 employees, testing speed, skill, and precision across three signature events and culminating in the Gauntlet, where eight finalists face all three challenges back-to-back to determine the ultimate champion.
Deliverable
The Gauntlet video breaks down the competition through a combination of live-action footage and animated walkthroughs. The client requested the design and creation of a generalized humanoid character to guide viewers through the animated sequences. I also developed a simplified 3D stage environment featuring updated graphics, based event branding and the architectural blueprints of the physical competition stage.
